Membership models in dog training is becoming a more common model for predictable revenue and client retention. Megan explains several ways you can use this model within your business.
Membership models (also referred to as subscription services) are not new, but we are seeing a rise in this structure for dog training businesses since the pandemic began. They are ideal for dog trainers and have numerous benefits for both the business and its clients. I’ve operated various membership models over the years and continue to grow this structure for my business. I’m often asked about memberships, so am going to share what they are, why you should consider them, and how easy it is for any business to implement a membership into their business.
It’s a type of business structure or service offer where individuals pay a recurring fee to access some value or resource the business creates. I see many dog trainers refer to packages as memberships. Packaged solutions are wonderful options for clients but are not a membership. The key to a membership is that there is a recurring fee.
I highly recommend that you consider adding a membership or subscription service. These are going to be the norm soon and clients understand the value that these models can provide for them. Do not worry about perfection but focus on progress. Find ways to slowly introduce this model and trial it with existing clients. It’s normal to feel resistant or unsure of this change, but when done properly, it provides incredible value to you and your business.
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