A quick look back at what has changed in 2021 and a brief look into where BusyPaws is headed in 2022!
BusyPaws was founded in early 2020 as a project to help friends and family reduce the time they spend managing software to operate their pet care business. Our sole focus was on consolidating the number of software services they were using (and gluing together). It was rapidly apparent that this is a problem not unique to our friends and family. 2021 marks our first full year of operations with many significant changes and growth from very modest beginnings.
On the product development front we spent the majority of our time identifying key process issues for Dog Trainers and Dog Daycares - working with our clients to improve BusyPaws and deliver more value by reducing their administrative burden and/or making their customer journey more predictable and streamlined. This includes functionality like Memberships, Online Courses/Videos, Integrated Messaging/SMS, Quickbooks and MailChimp integrations, among others. Product improvement is an iterative and indefinite process, we have a solid foundation from which to build upon and feedback from our customers is a key (and rapidly growing) input to achieve our goal: to build the best pet care software in the industry.
On the business front the demand is growing faster than we had expected, rapidly growing in the last quarter of the year. With 30-40% growth in booking volume month over month and doubling in January of 2022. The system itself handled the increased volume without any issues, most of the increased volume put additional demands on our people and customer service response times elongated from an average of 2 minutes to 17 minutes and 24 seconds. Our target is less than 10 minutes. It looks like we've exceeded our capacity to respond within our target window and it's unlikely that the demands will be reduced moving forward. We'll be looking to establish a Customer Success team in 2022 to work towards achieving another goal: to provide customer service that improves our customer experience.
Some key metrics and milestones from 2021:
These modest results processed with zero downtime and regular updates throughout, already on track to be dwarfed by what we've seen in January. 2022 is starting off keeping us very busy. We'd like to share some of what you can expect in the months and year to come.
First, as mentioned prior, we're looking to expand and establish Customer Success team to improve and grow your experience using BusyPaws. This is the primary focus for our business efforts in 2022.
On the product development front we will continue to push major and minor updates to the system. We have three areas for major focus:
We'll keep you informed as we make improvements in these areas in the coming months.
Thanks for your support and business in 2021, we look forward to growing together in the coming years!
Nearly all business services are now accessible via a web browser, pet care services included. Ensuring your presence meets expectations of a modern consumer is essential to running a healthy business, but improving it can mean the difference between moderate growth and exponential growth. What factors need to be considered to get an understanding for what is good, and what is not? What booking conversion rates should you shoot for, and what could be affecting low rates?Read Post >
BusyPaws is growing and we'd like to welcome Lauren Taylor to our Client Success Team! She's responsible for improving our help documentation, client onboarding, and generally guiding our clients to get the most out of BusyPaws.Read Post >
Most pet care business software is not designed for the unique business process of dog daycare, leading to inadequate solutions which increase administrative burden for daycare staff. Let's take a look at the most common solutions we see and identify an alternate solution to alleviate administrative pain and confusion.Read Post >